THE LUXE LOOK: La Prairie Cellular Power Serum

Clients|La Prairie

La Prairie was one of the first skincare companies to recommend using a serum—and based on today’s overflowing serum market, the rest of the beauty world followed suit.

The La Prairie offices on Fifth Avenue in New York is currently set up as a gallery of serums, highlighting the innovative formulas introduced over the years, starting with the Skin Caviar Serum, which celebrates its 25th anniversary this year.

The newest member of the La Prairie serum family will launch in stores in September and joins the elite Power team: Cellular Power Serum. This daily serum is quite literally a triple threat against aging, ensuring synergistic energy, protection and defense in one extraordinary formula. Together with Cellular Power Infusion and Cellular Power Charge Night, Cellular Power Serum provides the power your skin needs when and where you need it.

The company’s training director Amanda Macino introduced the serum to beauty editors yesterday, alongside caviar and champagne (only the best for La Prairie) and talked about how the body has its own natural antioxidant system, but the power serum enhances it so that skin is stimulated when its on alert, energizes, and has an enhanced ability to repair itself. The scent comes from plant-based botanicals, and ingredients include blue lotus flower and blue algae. It’s recommended for all skin types, but generally would be best used by people wishing to maintain the skin they’re already in.

Cellular Power Serum will be on counters this fall and will retail for $475.

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