Like anything, celebrity endorsements can raise public awareness, and the fitness industry is no different. Madonna is set to help celebrate the opening of the Moscow location of luxury fitness club Hard Candy next month.
Hard Candy offers fitness with a luxury twist. The nearly 40,000-square-foot Moscow facility boasts indoor swimming, exercise machines and the latest in fitness programs.
Madonna helped create the brand along with New Evolution Ventures, a leader in the fitness industry. The company operates more than 800 health clubs around the world, capitalizing on the robust growth in the fitness industry.
Another Hard Candy is planned for St. Petersburg, Russia later on and Santiago, Chile will be home to another Hard Candy facility later this year.
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