IAPAM Publishes Top Aesthetic Medicine Trends for 2012


The International Association for Aesthetic Medicine (IAPAM) surveyed its medical faculty and experts in the field to develop a list of top aesthetic medicine trends for 2012. Dr. Tom D. Wang, President of The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), states that consumer interest in aesthetic procedures and treatment is continuing to grow, but due to the recent recession some patients are choosing to defer facial surgery for the time being. In order to capture the attention of this patient population, physicians must offer the latest aesthetic medicine procedures, using the most current technologies in order to make treatments the most effective and cost effective.

Trends physicians can expect to see in 2012:

1) Combining Non-Invasive Procedures to Heed the Best Results. Aesthetic providers are starting to offer synergistic packages to their clients such as combining medical skin care, facial injectables and laser conditioning. These combinations are said to be extremely effective in addressing age-related changes on multiple levels and produce results far better than before.

2) New Cosmetic Injectables will Offer Choice to Consumers. New neurotoxins such as Xeomin will capture an increasing segment of the injectables market in 2012, rivaling Botox. Some new neurotoxins which are still undergoing clinical trials are predicted to perhaps surpass Botox in 2012 as they will be applied topically instead of being injected. New fillers such as Belotero, LaViv (the first autologous fibroblast filler) and Restylane (FDA approval of Lip Augmentation) will enhance the use of fillers in 2012 as well.

3) Expanded Uses for Neurotoxins. Some doctors see that there will be an increase in the use of neuromodulators (Botox & Dysport) to reshape the face, instead of eliminate wrinkles.

4) Higher Demand for Non-Invasive Body Contouring Treatments. Non-invasive devices like the Zerona® and VelaSmooth® will continue to reshape the body in 2012 along with new entrants, such as Ulthera’s focused ultrasound, Bela Countour® and Exilis radiofrequency and Lutronic’s advanced Nd:YAG.

5) Turning Back the Hands of Time. It is predicted that in 2012 there will be an upward trend of work done on hands, which will require a combination of dermal fillers as well as IPL/laser rejuvenation to help eliminate age/sun spots.

6) Lasers are for More than just Hair Removal. There will be a higher demand for laser treatments in 2012. IPL (Intense Pulse Light) are lasers that tighten skin; resurface skin; treat acne scars and rosacea; remove veins; and eliminate age and sun spots.

The new market for for antiaging treatments is continuing to grow in 2012. With new technology, the key is to create an anti-aging cream for individual patient’s needs.

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